The Behavioral Marketing Dance Club

This originally was posted in my blog Sloth And Dignity.

I just had a great entrepreneurial idea. With things opening up again, this might just be the jackpot.

Open a dance club. But, the twist is, there’s bouncers inside. Only good dancers will be allowed to stay on the dance floor. If you’re out there, and you’re not a visibly good dancer, you’re just bopping your head or lazily doing the white boy shuffle… you’ll get a firm tap on your shoulder, and be asked to return to the bar area. Eventually, you have a dance floor full of really great dancers, and a crowd of looky-loos buying drink after drink because alcohol happens to be an efficient solution to a number of the mildly uncomfortable aspects of that situation.

Once this gets some buzz, I’m telling you, it would be hot as hell. It checks every single box for massive cultural success. It’s got exclusivity, it’s got variable rewards, it’s got an aspirational aspect, it’s got implacable authorities subjectively judging people, it’s got a dance floor full of really great dancers, which is something everybody likes.

Assuming, of course, there are enough good dancers out there that the dance floor wouldn’t just always be empty. That’s the idea’s one achilles heel. (Well, that, and the material costs of opening a club. But looking around, it seems evident that that part is somehow surmountable.) Maybe I should open it in Miami.