Latest "Better Mousetraps" files
Uncategorized » In Brief: Topical Short Takes » Better Mousetraps

Business Idea: The Behavioral Marketing Dance Club

This originally was posted in my blog Sloth And Dignity.

I just had a great entrepreneurial idea. With things opening up again, this might just be the jackpot.

Open a dance club. But, the twist is, there's bouncers inside. Only good dancers will be allowed to stay on the dance floor. If you're out there, and you're not a visibly good dancer, you're just bopping your head or lazily doing the white boy shuffle... you'll get a firm tap on your shoulder, and be asked to return to the bar area. Eventually, you have a dance floor full of really great dancers, and a crowd of looky-loos buying drink after drink because alcohol happens to be an efficient solution to a number of the mildly uncomfortable aspects of that situation.

Once this gets some buzz, I'm telling you, it would be hot as hell. It checks every…